A suite of Original Programming so popular that it changed a billion products.
Game Changing Show UNLIMITED
Hot Wheels is a loved brand and fans on YouTube were obsessed with building huge tracks. We are Hot Wheels, we have more track than anyone else in the world. So we turned that into a show.
A show so successful that in 2020 Mattel made an announcement to the world.
In stores from Q1 2020
Music Series LIL’ WHIP
This show was exclusively designed to show off the core car product. R&B music was the biggest trending search with our target, and rappers always have cars in their music videos so…we created a music-video series with a one-inch-tall rapper to show our one-inch-long cars.
Product Comes To Life HOT WHEELS CITY
Hot Wheels City was a new product that needed some true love to get it off the ground. We created a stop-motion animation universe that showed the product coming to life.
HWC IS NOW “THE MOST WATCHED STOP MOTION SHOW ON YOUTUBE FOR THE AGE GROUP”