A 5 year entertainment platform in which every show concept proves the power & value of the connected world that AT&T creates around us.
Multi-platform Flagship Series GUILTY PARTY : HISTORY OF LYING
In a time when Fake News dominated the headlines, we created a show that taught millennial youth the nature of truth and lies wrapped in a Y-A style Who-Done-It starring their favorite influencers. A multi-platform experience that pushed forward what entertainment can be in a connected world.
We created our own award-winning companion podcast. It was a first-of-its-kind original, in which our show’s fictional lead characters interviewed real industry leaders—covering everything from media ethics, social listening and reliability of reporting,
We created our own Google Classroom in which viewers could take the “History Of Lying” class that the characters were taking in the show. Real young people submitted assignments to our class and were graded—genuinely excited to learn.
We were able to guarantee both viewership and quality entertainment by mixing traditional talent among some of the biggest digital stars of our time.
Our most important result was seeing young people respond in a way that showed us they had truly felt the power of truth.
Val Vargas, SVP AT&T
“We’ve seen a huge positive impact on brand metrics after fans engaged with Hello Lab content. People are more likely to name AT&T first for brand awareness. They’ve also begun to see us as more innovative and as a brand they might actually use.”
Reality Meets Art in PUBLIC RECORD
When you have ten million fans, that’s ten million chances to find stories that deserve to be turned into heart-breaking, joy-sharing, life-affirming music. We found thousands, but could only choose five. This project belongs to everyone, a true public record of life and only possible in our connected world.
Innovative. Immersive. Effective.
Every AT&T HELLO LAB show comes with a cutting-edge eco-system of branded experiences, events, and commercials, spanning every social platform and featuring the influencer stars of each property—all designed guarantee eyeballs and then pull consumers through the full sales funnel, from pure entertainment and awareness down to direct serve products, deals, and promotions.
Entertainment For Good THE BRIGHT FIGHT
In world struggling under the weight of ignorance, unjust leadership, and social negligence— we created a documentary that harnesses the power of a connected youth and global influence to create positive action for our collective good. Welcome to the internet…activated.
A CAREER HIGHLIGHT
As a founding leadership member of the Hello Lab team it was a career highlight to create a program of this scale with such meaningful impact and tangible results. I’m proud of all the shows we created and how it shaped me as a maker.
Raising Up Underrepresented Voices THE MENTORSHIP PROGRAM
Entertainment needed to change. New voices needed to be heard. New stories needed to be told. We used the gained fame of Hello Lab as a digital platform to discover, enable, and empower the next generation of talent that will shape our collective consciousness. It became a program within our program to ensure creative freedom and unapologetic authenticity for our new-found storytellers.
